Specialist wedding and event stationery designers Cutture collaborated with Emmy London to create a wedding stationery collection including invitations, menu covers, table numbers and place cards.
Emmy London is a recognised luxury lifestyle brand, focussing on bridal & event shoes. The British design house ensures intricate detailing and immaculate finishes come through in everything they do.
The brief to Laser Bureau was to faithfully recreate one of Emmy London’s signature designs and ensure it presents as a luxury stationery suite, reflecting the high quality and flawless detail expected from both Cutture and Emmy London. Both companies are passionate about using traditional manufacturing processes and wanted the same for the stationery collection.
Helen Sharland, Co-founder, Cutture said: “We took a classic Emmy London design, the ‘Cinderella’ shoe, and Emmy re-sketched it so that our designers could make it laser-ready. We knew laser cutting would make the design pop, but we also wanted to include a lot of detail and bring in a metallic shade and knew that foiling was the best way to achieve this. The combination of the two processes would produce the right look but are ultimately traditional, something important to both us and to Emmy.”
No room for error.
Chris Demott, Managing Director, Laser Bureau said: “The design was extremely detailed and incorporated both laser cutting and hot foiling, so the first challenge was to place each element perfectly. There was no room for error and a combination of experience and carefully planned prototypes gave us what we needed. The second challenge was to ensure no laser burn; with a pale background and an intricate pattern, this would have been very obvious and affected the overall quality. As a specialist laser cutter, overcoming this is a key part of the service we offer and we were really pleased with overall appearance of the collection.”
Sharland continues: “The final collection is beautiful and reflects Emmy’s designs in every way. The concept we designed and asked for was what materialised in front of us, and the elements we knew could be a challenge, to the extent where we were aware the design may need to change, were overcome professionally and quickly.”